Keeping your insurance agency running strong depends on how you build your brand. Since you are up against a number of well-established competitors in the market, your marketing strategy needs to focus on spending valuable marketing dollars where they will have the greatest impact. Typically, it takes a lot of money and effort for insurance agencies to build a scalable business model. And, deciphering where and in what to invest can be complex. Without truly efficient tools and processes, agencies are prone to: Disparate systems Customer acquisition issues Constrained reach Significant loss of time and money Agents simply can’t afford to have an inefficient workflow. In order to scale, they need: High prospect call volume Quality leads Access to the right carrier products for their clients Here are three easy steps to keep your agency on track to business growth. 1. Gain insight about agent performance. Setting your agency up for success starts with visibility into your staff’s numbers. Consistently tracking and reporting on the performance of your producers will enable effective optimization, time-efficiency, and increased sales. You can even motivate sales through gamification tactics or ongoing coaching. 2. Integrate and automate. Embracing integration and automation will help agents Read more…
The distribution process for personal insurance today is opaque and inefficient. One thing that carriers, agents, and customers can probably all agree on is that it’s time for some changes in the current system.
Generally speaking, the insurance industry tends to be associated with old school methods. Have you and the agents in your agency been doing things the same way for a while? Hey, there’s nothing wrong with being good at what you know! But, have you considered whether you could be doing better? Not just for yourself, but for your customers as well. With a few small enhancements, you could do both!
Wouldn’t it be nice to “uberize” the way you work? What would becoming “the Uber of the insurance industry” actually represent and entail? And, is that even possible?